Uncover effective strategies through data-powered split testing.

Go beyond traditional A/B testing and conduct A/B/C/D/E testing with our advanced split testing feature. Compare up to five emails simultaneously to identify the winning formula.


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Gain insight into which messages resonate with your audience.

Effective marketing entails delivering the appropriate content to the right audience at the perfect moment. However, determining what's 'right' for each scenario can be challenging.

This is where our split testing options become invaluable. We provide you with the tools to test and compare every aspect of your marketing strategy, including copy, images, and even automations. You can then either analyze the data manually or automatically implement the best-performing options.


No test is too significant or insignificant.

Our extensive testing capabilities empower you to assess nearly every aspect of your campaigns. However, here are a few essential tests to kickstart your experimentation:

Crafting the perfect subject line can be challenging. However, our split testing feature assists you in determining which one resonates most with your audience, leading to higher click-through rates.

Replace content blocks and observe which email yields the best results. Experiment with shorter paragraphs, line breaks, different headings, and more to ascertain the most effective approach.

Uncover which types of media resonate most with your audience. Determine whether static images, GIFs, or embedded video clips garner more attention. It’s all about understanding your customers’ preferences.

Compare different versions of your call-to-action copy, button formats, placement, frequency, and numerous other factors.

If it's automatable, it's testable through split testing.

Discover which automated workflows are the most effective by testing various options. Here are just a few elements you can interchange and evaluate:

Wait times

Determine the ideal frequency for your follow-ups and reminders by analyzing the data. Assess how frequently people prefer to be contacted and adjust your timing accordingly.

Number of emails

Determine whether your audience prefers occasional deep-dives or frequent but concise updates. Provide just the right amount of content to maximize engagement.

Marketing channels

Do SMS messages yield better results for reminders compared to emails? Now is the perfect opportunity to discover the answer by testing various options across different channels.

Sales team outreach

Enhance your sales engagement strategy by experimenting with various outreach options and selecting the most effective approach.

What defines success for your business?

Determine what constitutes a successful automation or campaign based on your key metrics. Compare any factors relevant to your business and ascertain which initiatives are the most effective.

Email opens are a great metric for measuring subject line and send time performance. They provide valuable insights into how enticing your email appears in the recipient’s inbox.

Monitor the number of clicks across all your campaigns. This is invaluable for assessing the effectiveness of email content, images, and calls to action.

Which of your options ultimately generates the most revenue? Compare across all stages of the funnel and measure against your click rate to get the full picture.

After people click onto your site through your campaigns, where do they go? Evaluate the performance of various landing pages and destinations through testing.

Stay ahead of the curve with goal and conversion tracking.

Imagine a scenario where a contact visits your website, triggers a specific event, or makes a purchase of a certain value. With a conversion action, you can conclude the automation and analyze the data that led to this outcome.

Our goal and conversion tracking feature enables you to gauge the effectiveness of your campaigns and tests. Run multiple automations simultaneously, and utilize conversions to capture a snapshot of what generates the most revenue.

Site & Event Tracking

Effortlessly monitor user behaviors and actions across your website, gathering actionable insights about your contacts and customers.


Email Marketing

Create, send, automate, and monitor personalized email marketing campaigns to expand your business.


Harness our comprehensive reporting tools to monitor your campaign's value, grasp your ROI, and identify gaps within your marketing strategy.


Automation Recipes

Optimize efficiency with our selection of pre-built automations. We've curated ready-to-use workflows tailored for various industries, empowering you to deploy potent automations instantly.

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