Data Privacy Glossary

Numerous data privacy functionalities observed in Sales Titan  were initially devised to assist clients in adhering to the General Data Protection Regulation (GDPR), an EU legislation concerning data privacy. Similar laws in various countries govern data privacy and consent, often modeled on GDPR principles. Given that these regulations are crafted by legal professionals, it's expected to encounter some legal terminology. Therefore, we've compiled a glossary encompassing terms commonly encountered in Sales Titan, as well as additional ones to aid in comprehending prevalent language pertaining to data privacy and consent.

Personal data

Information pertaining to an individual or contact, such as their name, national ID number, address, IP address, and similar details, falls under the category of personally identifiable information (PII).

General Data Protection Regulation (GDPR)

This refers to the General Data Protection Regulation (GDPR), a European Union (EU) law designed to safeguard the personal data of EU and European Economic Area citizens and residents. It delineates the obligations for EU businesses as well as any entity that collects or processes such personal data. Comparable requirements are also present in numerous national data privacy laws beyond the EU.


An entity or individual responsible for determining the purposes and methods of processing personal data about an individual. For instance, a business owner acting as a Controller in relation to data stored in Sales Titan, where decisions regarding data usage are made by the business. It's worth noting that an entity or individual can simultaneously act as both a controller and a processor.


An entity or individual that processes data based on instructions received but lacks control over the purpose or method of processing. For instance, Sales Titan serves as a processor for a business owner when Sales Titan stores and processes data according to the business owner’s directives. It's important to note that an entity or individual can fulfill both the roles of a controller and a processor simultaneously.

Processing (data processing)

Any activity carried out on personal data, whether automated or manual, constitutes processing. Examples of processing activities include collecting, organizing, recording, storing, or deleting data.

Consent terms

Permanently delete (a contact)

The permanent elimination of a contact from the Sales Titan database. This deletion method is frequently employed to comply with data privacy regulations and may occur irrespective of whether data privacy settings are activated or deactivated in Sales Titan. The erased information encompasses the contact record, email tracking history, call records, form submissions, and other engagement data and activities.

Legal basis

The rationale behind a business utilizing or processing a contact's personal data, as outlined by the GDPR, involves the necessity for businesses to have at least one legal basis justifying the data processing activity. In Sales Titan, customers are prompted to select from six types of legal bases, encompassing Consent, Performance of a Contract, and Legitimate Interest. It's noteworthy that each situation may align with more than one legal basis.

Recording the reason for processing contact data is part of data privacy best practices.

Legitimate interest

When businesses possess a necessary and lawful business rationale, termed a legitimate interest, they can process a contact's personal data in a manner that aligns with the expectations of the contact. However, an exception arises when these interests conflict with the contact's best interests or fundamental rights.

Learn more about data privacy and GDPR

This page does not provide a comprehensive overview of privacy terminology or legal counsel for your organization. Its purpose is to assist SalesTitan customers and others in comprehending common language related to data privacy and consent. For advice regarding your interpretation of this information or its accuracy, it's recommended to seek consultation with a legal professional.